LEAFY PANELS

Installation and Store Display for Jo Malone

Test-strips turned into green elements in the store habitat. This installation was designed to promote Jo Malone's Sweet Lime & Cedar fragrance. The test-strips were shaped into leaves that were mounted on thin wooden sticks and thus creating green panels of various sizes: table-versions and larger room-dividers, which were placed in JM stores. The leaves were sprayed with the scent and given out to the customer and later replaced on the panels by the staff.